I came across Greg Lotus' work in Miami. I was transfixed by the limited edition photographs in NIBA Home in the Design District. His fashion and fantasy fusion subject matter really intrigued me. A little research on my part revealed he is a regular contributor to Italian Vogue, GQ, and
W magazines, as well as major advertising campaigns for American and European companies. He is also a favorite among celebrities. Who knew?
"Drawing inspiration from classical paintings and geometric forms, Greg Lotus' work has been compared to Herb Ritts, Man Ray and Richard Avedon, and his [work] fuses his high fashion background with the rural environment of his youth." - Wall Street International, September 2013
His modest, small town upbringing and model good looks helped shape him into the world class photographer he is today. He liked being behind the camera, not in front of it. Either way we win!
Many of his photos include exotic animals in a most particular way. Lotus explains he likes to bring together or mix the animals into the world of high fashion, "Linking the rarefied atmosphere of the fashion industry to the organic beauty of the natural world."
Sex appeal is the common denominator. He wants you to think "desire" first. Some of his photos are over five feet in size. He wants you to be drawn in, to participate. If the size doesn't do it, the eyes of this woman in the photo Summer Day will.
Many of the photographs in the bathing beauties series were hung on the wall in the store, some came from his website. This particular one of the "beauties" in bathing caps I literally could not take my eyes off of. It kept calling me back for another look. I don't know if it was the color of their swimming caps, the composition, her eyes or what, but it really spoke to me!
Under the heading of It's a small world, I have written about Brizo (here and here) and the wonderful opportunities the company has afforded bloggers and designers to help us get to know their products, their passions, their philanthropy, and the people behind the products. Well, I found out Greg is one of the people behind the products. Coincidentally, he shot several of their beautiful fashion forward advertising campaigns.
Future gallery exhibits and a book are on the horizon for Greg. In the meantime ~
Check out this man's instagram account. His work is GORGEOUS!