Gucci has not been on my radar for quite some time, but that all seemed to change with the Spring 2016 collection. The fashion house showing during Milan Fashion Week culminated into what I thought was the most visually exciting collection in years! The fanciful, candy colored, in some cases sparkly confections mixed with a melange of whimsical, vintage inspired pieces are making me swoon! Everything was represented!
In the short nine months that Alessandro Michele has helmed the house of Gucci as its creative director (he previously worked under Frida Gianini and was Gucci's accessories designer), he has transformed it into a relevant, eclectic, romantic, "gender ambiguous" flight of fancy. In the context shown, there is a nerdy sensualism to some of these looks that are meant for men as well as women. I am more interested in the "garden of good and evil" separates. The delicate floral pieces, the snakes, fun appliqués, metallics, trompe-l'oeil, lace, ruffles: it's all my favorite things! I suddenly feel pulled towards this bright, optimistic, playful world Alessandro has created.
Gone are the days of Tom Ford with his overtly sexual looks. Alessandro wanted to take risks, appeal to a new customer, create a new Gucci girl. His thoughts turned to the Renaissance and the 1970's. It's romantic and bohemian and luxe! He referenced the brand's past, and is branding Gucci using a new vocabulary.
Alessandro is inviting the world to rethink Gucci and is asking the question, "What is contemporary
now?" I can't wait to see what he is going to do next!
* photo: Jeff Yiu
Video: Glen Luchford
remaining runway photos: Yannis Valmos